Featured post by Leon Jacobs

How to market your product to real people: Lessons from the past (and future) of advertising

I got into advertising smack bang in the middle of the 90s. It was a glorious time. It was a simple time.

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The art of crafting awesome client experiences

There’s a critical moment in the signing-a-new-client process that not enough people talk about. It’s the moment after the initial inquiry lands in your inbox and your prospect asks the big ‘W’ question: “What happens next?”

Why being weird is your best creative trait

It’s hard to argue of a more valuable creative skill than an eye for the innovative and unique. Just look at companies like Uber, AirBnB, Amazon. On the surface, the ideas they had were ‘crazy’.

Build a better sandbox: How to use constraints to your advantage

There are times when you feel like you just can’t get any work done. Too many things are racing around your mind and instead of buckling down and getting to it, procrastination is at an all-time high.

The cognitive biases that are killing your decisions

It’s hard to accept that what holds us back from reaching our potential is all in our head. While it may be a bit of a cliche, we really are our own worst enemies.